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British Athletics defends Nike deal amid criticism after renewing to 2030 | Athletics | The Guardian
![TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter](https://pbs.twimg.com/media/E9HCDvKXoAozNLG.jpg:large)
TCR. on Twitter: "Cristiano Ronaldo has the BIGGEST endorsement deal in sports history with Nike. https://t.co/4Ky21NTxo1" / Twitter
![Cristiano Ronaldo's Stunning €162 Million Nike Deal Includes €4 Million Ballon d'Or Bonus - SPORTbible Cristiano Ronaldo's Stunning €162 Million Nike Deal Includes €4 Million Ballon d'Or Bonus - SPORTbible](https://www.sportbible.com/cdn-cgi/image/width=1200,quality=70,format=jpeg,fit=contain,dpr=1/https%3A%2F%2Fs3-images.sportbible.com%2Fs3%2Fcontent%2F389f58255d7385569eab814873d0eb30.png)
Cristiano Ronaldo's Stunning €162 Million Nike Deal Includes €4 Million Ballon d'Or Bonus - SPORTbible
![Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract](https://www.thesun.co.uk/wp-content/uploads/2016/11/sport-preview-ronaldo-nike.jpg?strip=all&w=620&h=413&crop=1)
Cristiano Ronaldo signs '£1BILLION lifetime contract with Nike' only days after agreeing £500,000 a week Real Madrid contract
![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?](https://i.dailymail.co.uk/i/pix/2015/12/09/15/2F35E03600000578-0-image-a-29_1449674664863.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant?
![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/12/09/14/2F30CFA600000578-3352717-image-a-11_1449671805924.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online
![We are all witnesses: LeBron James signs historic lifetime deal with Nike | LeBron James | The Guardian We are all witnesses: LeBron James signs historic lifetime deal with Nike | LeBron James | The Guardian](https://i.guim.co.uk/img/media/694e87e807c590e9678e34770238fd724b36efd3/0_133_3288_1971/master/3288.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=72870380928f6fc9a05069ad985f5640)