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Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches
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Campaign Spotlight | China: Burberry's Chinese New Year Film by BBH China conveys the optimistic message of new beginnings - adobo Magazine Online
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Xinjiang cotton controversy spills into virtual battle, as Tencent removes Burberry outfit from Honour of Kings, China's top game | South China Morning Post
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Another brand to add to the trash": Burberry ad campaign controversy explained amid intense online backlash
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
![Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches](https://luxurylaunches.com/wp-content/uploads/2020/07/Burberry-Shenzhen-China-New-Store-1170x658.jpg)
Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches
![Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches](https://luxurylaunches.com/wp-content/uploads/2020/07/Burberry-Shenzhen-China-New-Store-4.jpg)